Given the unpredictable nature of the current market any savvy investment expert would advise you to put your money on gold. The glittering metal has been the only asset or savings that has remained unscathed by the global economic meltdown. The scarcity of the precious metal ensures its lofty prices, thus making it a safe investment under all kinds of economic conditions.
Before you go shopping for gold you must understand the prevailing macroeconomic conditions. If the economy is plagued by rising inflation, scarcity of cash or overall instability then it is wise to invest in gold. You must also take the initiative to understand the workings of the gold market. Your decision to invest in gold greatly depends on the price of the metal. In order to make a sound investment decision you need to be aware of weekly position reports, demand for gold and the market trend.
The purity of gold is of utmost importance. In order to ensure this you need to choose the right vendor who has a registered license and a government certificate endorsing the purity of the gold he is selling. Of all the different forms of gold investments, buying gold bars is the most popular choice.